Soundwave superior, Autobots inferior!

Flagship Soundwave

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The legendary Decepticon leader

Megatron G1 Flagship Robot

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Real Life, Real Joy.

Robosen MINI Robots

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Elite Optimus Prime & Trailer Kit Set - The Complete Command System

Limited 300-Set Release

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The world's first "living" Buzz Lightyear robot

Toy Story Buzz Lightyear

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Flagship Optimus Prime — 2026 Edition

The legendary G1 Optimus Prime comes to life with auto-converting technology, Peter Cullen's iconic voice, and immersive interactive features.

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Auto-Converting Technology

Watch Optimus Prime automatically convert from robot to truck with a simple voice command.

Iconic Voice & Interactive Features

49 voice commands, 200+ audio clips, and the legendary voice of Peter Cullen.

In our continued persistence to elevate branded play, Robosen's advanced innovation within robotics, will allow our fans to bring their favorite Transformers characters to life in a way never achieved before within collectibles.
Hasbro teamed up with Robosen Robotics to create the world's most advanced and programmable robots to market through the Transformers franchise.
Watching a genuine robot Optimus Prime come to life, fire up headlights and taillights, roll out, stand up, flash his electric blue eyes and visibly start breathing is an absolute trip.
This is the most functional “real life” version of a Transformer made so far.

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