Products
Flagship Optimus Prime — 2026 Edition
The legendary G1 Optimus Prime comes to life with auto-converting technology, Peter Cullen's iconic voice, and immersive interactive features.
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Auto-Converting Technology
Watch Optimus Prime automatically convert from robot to truck with a simple voice command.
Iconic Voice & Interactive Features
49 voice commands, 200+ audio clips, and the legendary voice of Peter Cullen.
In our continued persistence to elevate branded play, Robosen's advanced innovation within robotics, will allow our fans to bring their favorite Transformers characters to life in a way never achieved before within collectibles.

Hasbro teamed up with Robosen Robotics to create the world's most advanced and programmable robots to market through the Transformers franchise.
Watching a genuine robot Optimus Prime come to life, fire up headlights and taillights, roll out, stand up, flash his electric blue eyes and visibly start breathing is an absolute trip.

This is the most functional “real life” version of a Transformer made so far.



































